The Weltladen Lana was founded in 2009. Since then, just next to the pharmacy, fair trade products are offered. The shop is administered by a social, non- profit cooperative under the leadership of Klaudia Resch, who is also responsible for the shop in Merano. Heidi Nussbauer is the shop manager. The help of the numerous volunteers, who regularly help in the shop or sustain the fair trade cause in other forms, is indispensable. They are the pillars of the cooperative and contribute substantially to its (economic) success. They also make sure that many costumers stay close to the Weltladen and more and more join every year. The aim of the Weltladen is to make itself unnecessary. “If we could just buy fair trade products in all shops, we would not need the Weltläden anymore”, as one volunteer explains.