Already back then the municipality Campo di Tures was characterised by its open-mindedness and innovative thinking. With plenty of commitment and enthusiasm for the concept of Fair Trade, a bare idea was put into reality and the third World Shop in South Tyrol, the third World Shop in entire Italy, was opened in 1988 in Campo Tures.
Since more than 30 years now the municipality’s parish provides its premises for free as the World Shop’s salesrooms, including a small coffee shop. The World Shop in Campo Tures is the one and only in South Tyrol that serves coffee for a small donation. Today the coffee shop is a popular meeting point for young and old. The excellent fair coffee served as well as the cosy and friendly atmosphere make it just so easy to dwell. Every now and then school classes come for visit to get an insight into Fair Trade and to bring variation and practical relevance into school routine.